Headquartered in Nashville, Tennessee with premier investors like Salesforce, HubSpot, and Birchmere Ventures, Crystal (Crystal Knows) is the software platform for adaptive selling.

Trusted by the largest Fortune 500 brands and many of the world’s top sales training organizations - like John Barrows and Sandler, Crystal uses the well-validated personality framework, DISC, to reveal how buyers naturally behave, communicate, and make decisions. By arming sellers with rich personality insights, sales teams can intelligently adapt how they communicate, pitch, negotiate, and sell to any buyer or prospect.

When sales teams implement adaptive selling techniques into their sales operations, it results in more effective sellers, stronger sales performance, and a differentiated buying experience.